OUR STORY
Learn how Intelligentsia Worldwide, founded more than 30 years ago as a pioneering Competitor Intelligence agency, became a leading Global Market Intelligence Consultancy.
- 1990
Competitive Intelligence & Consulting (CIC) is founded to provide primary-based competitor analysis. CIC is the UK’s first CI agency and a founder member of SCIP in Europe.
- 1990
Competitive Intelligence & Consulting (CIC) is founded to provide primary-based competitor analysis. CIC is the UK’s first CI agency and a founder member of SCIP in Europe.
2001CIC offers a complete Competitor Intelligence outsourcing solution and supports multiple European and US MNCs.
- 2001
CIC offers a complete Competitor Intelligence outsourcing solution and supports multiple European and US MNCs.
2005CIC Americas is established to focus on the US Technology industry. CIC Americas experiences rapid growth.
- 2005
CIC Americas is established to focus on the US Technology industry. CIC Americas experiences rapid growth.
2008CIC introduces Channel Partner Intelligence services. It rebrands as Intelligentsia Worldwide to communicate a broader Intelligence proposition and geographic reach.
- 2008
CIC introduces Channel Partner Intelligence services. It rebrands as Intelligentsia Worldwide to communicate a broader Intelligence proposition and geographic reach.
2014Intelligentsia Worldwide goes virtual embracing Cloud services and remote working. The APAC operations centre in Sydney, Australia, is opened.
- 2014
Intelligentsia Worldwide goes virtual embracing Cloud services and remote working. The APAC operations centre in Sydney, Australia, is opened.
2018Customer and Supplier Intelligence Services experience major growth. The Investigative Research System is launched.
- 2018
Customer and Supplier Intelligence Services experience major growth. The Investigative Research System is launched.
2021Key milestone of 8,000 Intelligence projects is reached. Intelligentsia Worldwide achieves advanced cyber security and data privacy certification from one of its major global clients.
INTELLIGENTSIA WORLDWIDE
KEY FACTS
30+ years intelligence experience
8000+ completed
projects
80% of data
unpublished
Legal, ethical,
creative, trusted
Global research
coverage
OUR DIFFERENCE
Intelligentsia Worldwide’s stand-out capabilities are: its investigative research excellence, competitive intelligence leadership, and technology knowledge. Few consultancies possess all three capabilities, which when combined produce amazingly insightful results.
Intelligentsia’s ‘Investigative Research System’ is cutting edge and extraordinarily powerful. It comprises skilled, multilingual researchers, a global network of research partners, a database of industry experts, sophisticated research techniques, and state of the art technology. The Investigative Research System pulls together hard-to-find facts from the internet (20-30% of data) and from conversations with knowledge holders (70-80%), making Intelligentsia’s reports uniquely detailed and compelling.
Intelligentsia Worldwide has specialised in Competitive Intelligence for more than 30 years. We were the UK’s first CI agency and we have completed thousands of CI projects. These include in-depth competitor assessments, best-in-class benchmarking studies, competitive environment monitoring programmes, battle cards for Sales, CI for major bids, war games and CI process consultancy. Intelligentsia’s Competitive Intelligence expertise is comprehensive and world-class, and our deliverables are top quality.
Intelligentsia has been researching the Technology industry since the 1990s. For instance, we have been tracking the trend away from enterprise software to software-as-a-service since 2004. Our understanding of Cloud infrastructure, platforms, tools and applications enables us to add value when a research project involves the Cloud which many do. We track other technologies, notably AI; but what really sets Intelligentsia apart is when our technology knowledge, competitive intelligence leadership and investigative research are brought together in a project. When this happens the Intelligence results are spectacular.
Investigative Research Excellence
Competitive Intelligence Leadership
Technology Understanding
OUR PHILOSOPHY
We believe passionately that Market Intelligence is a force for good. It de-risks complex and critical business decisions. It identifies new business opportunities and warns of new threats. Market Intelligence increases competitiveness, which benefits consumer choice and satisfaction. It helps companies grow faster, which benefits their stakeholders and the economy. Market Intelligence delivers incredibly valuable benefits.
OUR VALUES
- Obsess about Quality – We know our reports must be accurate and timely.
- Behave with Integrity – We avoid research and other ethical conflicts.
- Be a Trusted Advisor – We are loyal and tell our clients the truth.
- Be Inclusive – We recruit and nurture top talent wherever we find it.
- Care about the Environment – We support and work for Sustainability.
- Do Good – We support our charity of choice Missing People.
OUR MISSION
Intelligentsia’s Mission is to solve our clients’ Market Intelligence problems. We inform them about their market environments; help them outperform their competitors; and de-risk their business-critical decisions. To fulfil our Mission we have to be able to research any market, any company, any topic, anywhere. Our reports must be timely, detailed, accurate and clear. When we achieve these objectives and delight our clients, our Mission is accomplished.
Our Leadership Team
Intelligentsia Worldwide has an exceptional and inspiring leadership team with more than 100 years’ experience of competitor and other categories of Intelligence. Together they have built a world-class Market Intelligence organisation.
John Pearson
Founder and Chief Executive
John worked in the IT sector before founding Intelligentsia. He has more than 30 years of corporate intelligence experience. He is an expert in Competitive and Market Intelligence. John leads Intelligentsia’s corporate and business development.Christian Swalmius-Dato
Head of Analysis
Chris has more than 25 years of corporate intelligence experience. He is expert at researching Go-to-Market strategies, particularly in the Technology industry. Chris leads Intelligentsia’s thought leadership and social marketing.