Client: Replacement Meat Manufacturer
Service: Supplier Intelligence, Analysis of External Partnerships
Geography: Europe, North America, China
Problem & Objective
For its R&D strategy review our client needed to understand its competitors’ external partnerships, their strategic purpose, and any opportunities or threats the partnerships might present. Intelligentsia was briefed to research these topics.
Research Challenge
The Replacement Meat market is dynamic, competitive and quite secretive. The geographic scope of the research was extensive covering Europe, North America and China.
The Resolution
Intelligentsia’s OSINT researchers uncovered a certain amount of information about RM manufacturers’ external partners, but there were a lot of gaps that we had to fill in by talking to market experts and competitors’ current and former staff.
Intelligentsia’s research identified which manufacturers were forging strategic R&D partnerships and JVs/JDAs to explore new plant-based technology platforms and ingredients. We also uncovered a specific threat to one of our client’s key external partnerships.
The Result
The client was very pleased with our survey of its competitors’ external partnerships and our insights into their strategic purpose, which were used in the strategy review process. Our client was alarmed by the threat to one of its key partnerships and it has taken steps to protect the relationship.
