CHANNEL PARTNER INTELLIGENCE SERVICES
In many industries Channel Partners are a key resource for penetrating markets. If Channel Partners are important for you, how good are your Channel Partner Insights? Do you know your competitors’ partner strategies and capabilities? Don’t worry if you have knowledge gaps, Intelligentsia Worldwide can fill them.
Channel PARTNER INSIGHTS
Intelligentsia Worldwide has more than 30 years’ experience researching partner channels and producing channel partner insights. We have completed hundreds of projects.
- We can uncover competitors’ channel playbooks, claimed value adds and engagement strategies.
- Identify best practice at creating and maintaining a competitive advantage in the partner channel.
- Provide an assessment of partners’ perceptions of your own and the competition’s propositions.
- Qualify which prospects are interested in partnering with you and under what conditions.
- Profile partner decision makers, their objectives and affiliations, and advise how to engage with them.
- Assist your indirect sales team fine-tune their partner acquisition strategies and tactics.
Our Channel Partner Intelligence Services
Channel Strategic Research
Investigates competitors’ indirect channel strategies, strengths & weaknesses, and future direction.
Channel Proposition Research
Explains competitors’ partner propositions, programme structures, pricing and commercial terms.
Channel Resource Benchmarking
Benchmarks resources and KPIs; facilitates resource planning, target setting and incentives.
Partner Perceptions Research
Reveals partners’ perceptions of your company and competitors, and how you can better match your partners’ requirements.
Partner Recruitment Support
Qualifies whether the partners you want to recruit are open to partnering with you.
Senior Executive Profiles
Researches key decision-makers of target partners and suggests strategies for influencing them.
Please let us know if you would like more information about any of these services, or if you have a requirement that is not addressed here, and we will assist you.
